BVLGARI Reborn Series: Iconic Stories


REBORN SERIES: Iconic Stories is a digital documentary series initiated by BVLGARI, where influential stars and trailblazers from diverse fields share their journeys of becoming an icon. The series unveils iconic stories from the past to present and future — tracing the path of becoming who you are today — echoing BVLGARI’s vision of eternity and rebirth. In each film, BVLGARI’s jewelry does not appear in a deliberate or overt way, but rather integrates seamlessly and organically into every iconic story told.





BVLGARI Digital Documentary Series - MENG QINGYANG

Poetry in Curves, Essence Within. The short film, shot from a documentary-
style perspective, invites the audience into a leisurely day in the life of dancer 
Meng Qingyang, exploring her unique interpretation of being ICONIC.






Client: @bvlgari
Director / Art Director: @frankie_yongqi_li
Production: @proust.studio001
Executive Producer: @clauswu_
Agency: 仟淳公关
Content Editor: Bird
Production Coordinator: Liu Jiaxi
Director of Photography: Xiao Xiang
Hair & Makeup: 卢品伊zoey
First Assistant Camera: Li Hao
Lighting: Sun Dangwei Team
Line Producer: Yvez
Sound: Cao Haiping
Equipments: Xin Yuan Film
Film Editor: @frankie_yongqi_li
Colorist: SlimShady
Post-Production: A Wen
Location: Qinglv Space






BVLGARI Digital Documentary Series - JASPER XU JING

Transformation is a journey of self-discovery through fashion. This short film, 
shot in a documentary style, follows a day in the life of jewelry collector and 
fashion blogger Jasper Xu Jing, offering an intimate portrayal of her own 
definition of  what it means to be ICONIC.






Client: @bvlgari
Director / Art Director: @frankie_yongqi_li
Production: @proust.studio001
Executive Producer: @clauswu_
Agency: 仟淳公关
Content Editor: Bird
Production Coordinator: Liu Jiaxi
Director of Photography: Yu Yang
DV Videography: Bei Bei
First Assistant Camera: Wang Wei
Lighting: Liu Hualing Team
Line Producer: Yvez
Sound: Gu Hongze
Equipments: Xin Yuan Film
Film Editor: @frankie_yongqi_li
Colorist: SlimShady
Post-Production: A Wen