REBORN SERIES: Iconic Stories is a digital documentary series initiated by BVLGARI, where influential stars and trailblazers from diverse fields share their journeys of becoming an icon. The series unveils iconic stories from the past to present and future — tracing the path of becoming who you are today — echoing BVLGARI’s vision of eternity and rebirth. In each film, BVLGARI’s jewelry does not appear in a deliberate or overt way, but rather integrates seamlessly and organically into every iconic story told.
BVLGARI Digital Documentary Series - MENG QINGYANG
Poetry in Curves, Essence Within.
The short film, shot from a documentary-style perspective,
invites the audience into a leisurely day in the life of dancer Meng Qingyang,
exploring her unique interpretation of what it means to be "ICONIC."
BVLGARI Digital Documentary Series - JASPER XU JING
Transformation is a journey of self-discovery through fashion.
This short film, shot in a documentary style, follows a day in the life of
jewelry collector and fashion blogger Jasper Xu Jing,
offering an intimate portrayal of her own definition of what it means
to be ICONIC.
Client: @bvlgari
Agency: 仟淳公关
Production: @proust.studio001
Executive Producer: @clauswu_
Director / Art Director: @frankie_yongqi_li
Content Editor: Bird
Production Coordinator: Liu Jiaxi
Director of Photography: Xiao Xiang
Hair & Makeup: 卢品伊zoey
First Assistant Camera: Li Hao
Lighting: Sun Dangwei Team
Line Producer: Yvez
Lighting Assistants: Sun Jingyang / Sun Genfei
Sound: Cao Haiping
Equipments: Xin Yuan Film
Film Editor: @frankie_yongqi_li
Colorist: SlimShady
Post-Production: A Wen
Location: Qinglv Space