Dior Beauty has launched a reimagined version of its iconic fragrance, J’adore L’Or, featuring a newly designed scent and bottle to captivate the attention of Gen Z.
In this short video, we distill the essence of J’adore into two key elements: “Gold” and “Flower.” Two women embody these essences, engaging in a visually and audibly stunning duel. The video incorporates popular social media trends, such as DIYing product packaging into jewelry, Gen Z’s love for video game-style duels, the trending ASMR unboxing sounds, and AI-driven visual effects. While embracing various social media trends, the video maintains a minimalist yet sophisticated style, highlighting J’adore's timeless elegance and refined luxury.
Video Director: Yongqi Li
< frankie_yongqi_li >
AD: @Alexanevitte / @Arturor.ruiz
DOP: Maxime Pau
Gaffer: Yann Denis
Post Production: Yongqi Li
Ai cotent: Yongqi Li
Model: @GinnaMignn / @Théa
Sperical thanks to: Alice Litscher / Antoine Asseraf / Stéphane Wargnier