DOCUMENTS presents the 6 season of its new fragrance collection, inspired by the essence and healing energy of the great tree, evoking a vibrant and pure resonance of life.
In this video campaign, we designed an extended pull-out shot to symbolize the life cycle of a great tree—from a sprouting seedling to lush branches and abundant fruit.
This also serves as a metaphor for personal growth.
A tender sprout greets dawn’s embrace,
Through storm and frost, its roots find grace.
Leaves return to nourish the land,
As earth it rests, yet lends a hand.
Client: 闻献DOCUMENTS
Director: Tom Li
Executive Director: Yongqi Li
< @frankie_yongqi_li >
Executive Producer: Eve
Cinematographers: Yu Yang, Wang Jinhong
1st Assistant Camera: Wang Wei
Camera Assistants: Yixing Films
Crane Operator: Heary
Gaffer: Hong Jinliang
Lighting Assistants: Hong Jinliang Team
Sound Recordist: Gu Hongze
Camera Equipment: Yixing Films
Editor: Tom Li
Colorist: Benzery
In this video campaign, we designed an extended pull-out shot to symbolize the life cycle of a great tree—from a sprouting seedling to lush branches and abundant fruit.
This also serves as a metaphor for personal growth.
A tender sprout greets dawn’s embrace,
Through storm and frost, its roots find grace.
Leaves return to nourish the land,
As earth it rests, yet lends a hand.
Client: 闻献DOCUMENTS
Director: Tom Li
Executive Director: Yongqi Li
< @frankie_yongqi_li >
Executive Producer: Eve
Cinematographers: Yu Yang, Wang Jinhong
1st Assistant Camera: Wang Wei
Camera Assistants: Yixing Films
Crane Operator: Heary
Gaffer: Hong Jinliang
Lighting Assistants: Hong Jinliang Team
Sound Recordist: Gu Hongze
Camera Equipment: Yixing Films
Editor: Tom Li
Colorist: Benzery