EENK 2025 Pre-spring | T Magazine
EENK 2025 Pre-spring | T Magazine
EENK presents its 2025 Resort Collection, “A for Aesthetics,” in Shanghai. Rooted in a vintage and classic tone, the new collection thoughtfully incorporates modern elements while emphasizing practicality and versatility in design.
In this short documentary, I worked as co-director and art director, using a refined and textured visual language to gently unfold designer Hyemee Lee’s vision for the brand: a commitment to quality and a genuine effort to create fashion with lasting, collectible value. Rather than limiting the brand to specific product categories, she embraces diversity and remains open to all possibilities the future may hold.
Editor: Yonghao Zhang
Art Director: Frankie Yongqi Li
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Director: Tom Li / Frankie Yongqi Li
Producer: Zhuang Ying
DOP: Yu Yang
1st Assistant: Wang Wei
Gaffer: Huabin Liu
Light Assistant: Hongze Gu
Post Production: Frankie Yongqi Li
Client: EENK