Loewe × IFM
Digital Craft: Anemoia Alphabet for Ellipsis magazine
Antique and modern crafts were digitized using 3D scanning, transforming them into letters and adding augmented reality.
Integrating the human experience embodied in handcrafted works through 3D digital art, merging shapes and textures, blending cultures and experiences.
Art direction: @frankie_yongqi_li / @julianomueller
Graphic design: @giovanaromanod / @artemandreasian
AR design: @frankie_yongqi_li
Special Thanks to @alicelitscher @laureguilbault @julietravaillealifm @stephanewargnier @fabricepaineau