DOCUMENTS Season 6 Tree
DOCUMENTS presents the 6 season of its new fragrance collection, inspired by the essence and healing energy of the great tree, evoking a vibrant and pure resonance of life.
In this video campaign, we designed an extended pull-out shot to symbolize the life cycle of a great tree—from a sprouting seedling to lush branches and abundant fruit.
This also serves as a metaphor for personal growth.
A tender sprout greets dawn’s embrace,
Through storm and frost, its roots find grace.
Leaves return to nourish the land,
As earth it rests, yet lends a hand.
Client: 闻献DOCUMENTS
Director: Tom Li
Executive Director: Yongqi Li
< @frankie_yongqi_li >
Executive Producer: Eve
Cinematographers: Yu Yang, Wang Jinhong
1st Assistant Camera: Wang Wei
Camera Assistants: Yixing Films
Crane Operator: Heary
Gaffer: Hong Jinliang
Lighting Assistants: Hong Jinliang Team
Sound Recordist: Gu Hongze
Camera Equipment: Yixing Films
Editor: Tom Li
Colorist: Benzery
In this video campaign, we designed an extended pull-out shot to symbolize the life cycle of a great tree—from a sprouting seedling to lush branches and abundant fruit.
This also serves as a metaphor for personal growth.
A tender sprout greets dawn’s embrace,
Through storm and frost, its roots find grace.
Leaves return to nourish the land,
As earth it rests, yet lends a hand.
Client: 闻献DOCUMENTS
Director: Tom Li
Executive Director: Yongqi Li
< @frankie_yongqi_li >
Executive Producer: Eve
Cinematographers: Yu Yang, Wang Jinhong
1st Assistant Camera: Wang Wei
Camera Assistants: Yixing Films
Crane Operator: Heary
Gaffer: Hong Jinliang
Lighting Assistants: Hong Jinliang Team
Sound Recordist: Gu Hongze
Camera Equipment: Yixing Films
Editor: Tom Li
Colorist: Benzery
MAISON de SIT.E S/S 2025 「Shaman」
MAISON de SIT.E 2025SS「Shaman」
THE DIVINE DANCES ONLY UPON BONES
Exploring the possibilities of faith and spiritual rebirth, examining the relationship between individual identity, community, and the private self.
Redeemed in the ashes, reborn in the rain. The everlasting soul will forever reside upon the ruins of civilization.
Through an aesthetic of unfinished controversy, the collection explores the unacknowledged, raw romanticism—what we call “granular poetics”—of Evenki traditions.
PUBLISHER: @byanr.shi
ART DIRECTION: @byanr.shi / TOM LI / ZHENGZHU / YONGQI LI
< frankie_yongqi_li >
DIRECTOR: TOM LI
COSTUME DESIGNER: @byanr.shi / @mauricelaelien13_ / MAISON de SIT.E DESIGN TEAM
SUBDIRECTOR: HOU
EDITOR: ZHENZHU
PRODUCER: CLAUS
LINE PRODUCER: XIN
LOCATION MANAGER: OIAOCIAN
MAISON de SIT.E TEAM: LILI / 47 / FAYE / SERENA GU
STEADICAM OPERATOR: JINHONG WANG
DOLLY OPERATOR: HERUI ZHANG
FIRST CAMERA ASSISTANT: WEI WANG
CAMERAMAN'S ASSISTANT: DAWEI WANG / ZHIXING PAN / ZHIWEI YAN
EQUIPMENT: CHUANDE ZHU / FUHAI YAN / TAO WANG / QIFU YAO
GAFFER: JINLIANG HONG FIRST
GAFFER ASSISTANT: WEI CHEN / YUANQIAN FU / WANG HU / KAIFENG CAO / HONGRUI ZHANG / JUNJIAN ZHANG / DELIANG JING
MOTION CONTROL PHOTOGRAPHER: YANG YU / KAIBO HE
MOTION CONTROL ASSISTANT: BIAO ZHU / JIAHUI YANG
PRODUCE SUPERVISORS: HONGZE GU
PRODUCE ASSISTANT: KKCHANGWU ( BIN LUO / XIAOKAI WANG / XIAOHUI WANG / WEI JIANG / FEI WU )
PHOTOGRAPHER-1: HT
PHOTOGRAPHER-2: JIMMY YOU
PHOTOGRAPHER-3: SIGNET
PHOTOGRAPHER GAFFER: HAO ZHANG / KE / DONGYANG LI
PHOTOGRAPHER ASSISTANT: SUR VISION
FILM EDITOR: XIETTAL / TOM LI
MUSIC: HUHU / @mauricelaelien13_
CREATIVE PRODUCTION: 1G2T.VISION
SCRIPT SUPERVISOR: JIE
STYLIST: BYANR / @mauricelaelien13_ / YALI
STYLIST ASSISTANT: XIAO QIAN
MAKEUP: JIU ZHOU / ZHOU
MAKEUP ASSISTANT: QINQIN
HAIR: TJ TIAN / PETER
HAIR ASSISTANT: GUANGFEI ZHENG
SHOW DIRECTOR TEAM: MINGJIN SUI / WEN XU / KAI ZHENG / JUNZHU ZHAO / YAJIE ZHAO / CHENGLONG XU / ZIHAO MA
MODELS: HAO LIU / TINGWEI HUANG / DAN WEI / YING DUAN / JIN HAN / XINTING ZHANG/ CICHANGRONGMU
MALE ZHAO / CHENGLONG XU ZIHAO MA
JIE GAO /XINYU LIN / DEBORAH OLUGBEMIGA
Toteme｜Harper's BAZAAR China
#Harper's Bazaar China December Issue#
Toteme's winter purity resonates with the comfort of nature,
touches the essence of minimalism,
and embraces fleeting imagination.
Executive Producer: Weitian
Editor, Styling: Yu Kun
Director/Art Director: Li Yongqi Frankie
< @frankie_yongqi_li >
Photographer: Yu Yang
Coordinator: P-L-Y
Makeup: Lu Geng LUCAS
Hair Styling: Yan Song
Model: Guo Xin Yue
Styling Assistance: Cynthia Mao
Producer: Jia Qi
Set Design: Chi Chi
Lighting Technician: Li Te
Focus Puller: Wang Wei
Lighting Assistant: Gu Hongze
Editor: Mimi
Colorist: Dai Zhiqiang
Loewe × IFM
"The Brother I Never Had"
An editorial from magazine project for Loewe
@loewe x @ifmparis
Art direction:
@artemandreasian, @alexistiganila, @frankie_yongqi_li, @giovanaromanod, @julianomueller, @iris__laricheva
Photography: @arturor.ruiz
Director/Videography: @frankie_yongqi_li
Styling: @iris__laricheva
Models: @surymiii, @4lex.sury
Poem: @genenink
Special thanks to
@stephanewargnier, @alicelitscher, @fabricepaineau, @laureguilbault, @julietravaillealifm
and everyone who made this happen !
Loewe × IFM
Digital Craft: Anemoia Alphabet for Ellipsis magazine
Antique and modern crafts were digitized using 3D scanning, transforming them into letters and adding augmented reality.
Integrating the human experience embodied in handcrafted works through 3D digital art, merging shapes and textures, blending cultures and experiences.
Art direction: @frankie_yongqi_li / @julianomueller
Graphic design: @giovanaromanod / @artemandreasian
AR design: @frankie_yongqi_li
Special Thanks to @alicelitscher @laureguilbault @julietravaillealifm @stephanewargnier @fabricepaineau
OmniTrans.cam
“OmniTrans.cam” is a fashion film blending live-action and AI moving images, exploring the topic of multiple digital identities that individuals hold across social platforms.
Story follows a transgender Camgirl / DJ whose past digital self, left online before her transition.
She never made peace with this past, now her former digital self returns to hunt her down.
Director’s Statement:
In today's hyper-digital world, we all inhabit multiple selves—fragmented, filtered, and optimized—across different platforms.
A LinkedIn profile, a private Instagram, a curated TikTok persona—each of these is a version of ourselves, shaped by both personal desire and platform logic.
For trans individuals, this fragmentation becomes even more charged: our past digital footprints may no longer align with who we are becoming.
What happens when an outdated version of ourselves refuses to disappear?
"omnitrans.cam" is born from this friction. It tells the story of a transgender Camgirl/DJ whose pre-transition digital self re-emerges like a ghost in the machine.
This haunting is not just metaphorical—it reflects the real dissonance many of us feel when our online pasts clash with our present identities.
A hybrid of live-action footage and AI-generated moving images, the film lives at the intersection of fashion, sci-fi, and psychological horror.
This combination isn't just stylistic—it's conceptual.
The AI aesthetic embodies the uncanny logic of algorithmic identity, while fashion becomes both armor and language for survival.
As a filmmaker working at the intersection of digital media and visual storytelling,
I’m fascinated by how technologies not only record our identities but also reconstruct them—sometimes against our will.
“omnitrans.cam” is both a speculative fiction and a very real portrait of what it feels like to be seen and shaped by systems we don’t fully control.
Ultimately, this film invites the viewer to consider: In the age of algorithmic intimacy, who really owns our image?
And can we ever truly log off from a version of ourselves once it’s been uploaded?
Visual metaphors：
The film uses rich visual metaphors throughout. One recurring symbol is the pink gun, referencing the “angry inch” from Hedwig and the Angry Inch—a metaphor for a failed gender reassignment surgery and the emotional and physical struggles it represents. In omnitrans.cam, the pink gun reflects Homogenic’s shifting mindset. The first time it appears, she uses it to light a cigarette, symbolizing her avoidance of inner fear. The second time, as cyberspace shifts from black to color, the gun marks her beginning to confront that fear. The third time, now grown pink fur, she uses it to kill the two extreme versions of herself—signifying her final breakthrough.
The film also features the seven deadly sins, visualized as bosses within cyberspace video game levels. Generated from screenshots of the protagonist’s dance movements. To evolve, Homogenic must confront and accept these human flaws to become a more integrated self.
Cast:
Homogenic / Yongqi Yang / Yi Hao
Production:
Art Director：Yongqi Li
< frankie_yongqi_li >
PR: PYOGI PUBLIC
Producer: TaotaoScreenwriter: Yongqi Li / Qin
Cinematographer: Fu Haojie
Focus Puller: Wang Wei
1st Assistant: Chen Zhuolin
Stylist: Edge Yang / Momoko
Stylist Assistant: Kim / Sonnie / kaiyue WuMakeup Artist: Luca / Yi Hao
Hairstylist: Luohanxianwa
Hair Assistant: Xuan Xuan
Wig Designer: Kai Kai
Set Designer: Shawn Ma
Set Design Assistant: Yan YuCrane Operator: A Wei
Crane team: Zhang Lei / Wang Li / He Hao
Gaffer: Gao Jianjun
Light Assistant: Yuankun / Xiaozhu /Gao Liang
Post production:Film Editor: Yongqi Li
< frankie_yongqi_li >
Colorist: Pacome Henry
Sound Design: Mark O Laocha
AIGC: Yongqi Li
< frankie_yongqi_li >
Graphic consultant: Max Khomenko
Special Thanks: Untitlab
Sultry Virgin
27 Quai Grosmott
Ateliersó Un Morceau
DOCUMENTS Perfume | Tatler
Under the blazing sun, we find calm in the art of escaping the summer heat.
Through visual imagery,
this narrative captures the expressions and states of urban dwellers
as they seek refuge from the scorching summer,
telling a story of humanity's coexistence with the rhythms of nature.
Published by: Tatler Magazine
Styling: DOCUMENTS Team
Director: Tom Li
Executive Director: Yongqi Li
< frankie_yongqi_li >
DOP: Yu Yang
Gaffer: Gu HongzeProducer: Claus Wu
Set design: Lv Xiaohe
Makeup: Hua Hangxing, Ruoyu
Hair: David @HairProstudio
Editing: Tom Li
Calligraphy: Gao Kuan
First Assistant: Wang Wei
DOP Assistant: Zhou Zhen
Burberry | Wallpaper CNY Collection
Burberry | Wallpaper CNY Collection
Supermodel Ming Xi (Ming Xie) is invited to showcase the new year capsule collection of Burberry, inspired by the Year of the Rabbit. The collection reinterprets the iconic Burberry TB logo with soft bunny ears, which merge into a heart-shaped pattern, highlighting a playful and quirky personality.
Model: Xi Mengyao
Director: Tom Li, Yongqi Li
< _li.yong.qi_ >
Cinematography: Tom Li, Yongqi Li
Editing: Tom Li
Producers: Cai Xiaoli, Guo Jiacheng
Styling: Liu Xiao
Makeup: Clive.X
Hair: Zhang Minghu
Editor: Zhuoran
Art: Chai Shujie, Gu Jiahui at Fufu Studio
Producer: Lisa Shen at RUBATOo Studio
Bottega Veneta | T Magazine
Bottega Veneta | T Magazine
Flow symbolizes a state of constant change, a hallmark of modernity and one of the most captivating themes in fashion. T China invited supermodel Liu Wen to showcase the Bottega Veneta Andiamo bag, presenting the perfect fusion of the brand's traditional craftsmanship and modern fluid style.
Model: Liu Wen
Director: Tom Li
Cinematography: Yu Yang, Li Yongqi
< _li.yong.qi_ >
Art: Shawn Ma
Hair: @Zhang Fan BON
Makeup: @Xinmiao Chen
Editing: Tom Li
FPV: Gu Hongze
Maison Francis Kurkdjian | Wallpaper
Wallpaper | Maison Francis Kurkdjian 724
In a journey of stops and starts across many corners of the world, leaving behind memories both fleeting and enduring, perfumer and Maison Francis Kurkdjian founder Francis Kurkdjian created 724—a fragrance born for the city. Bright and vibrant, it offers emotional energy to inspire people 24 hours a day, seven days a week.
Feature: Francis Kurkdjian
Director: Tom Li
Art Director: Yongqi Li
< frankie_yongqi_li >
Cinematography: Yu Yang
Focus Puller: Wang Wei
1st Assistant: Gu Hongze
Video Editing: Tom Li
Producer: Xiao Li
Artist: Ding Yi, Fang Cao, Zhang Yabin, Zhu Jingjie, Wang Jiajun