The party lifestyle has always been at the core of Paco Rabanne’s brand identity, a tradition that continues under the leadership of its current Creative Director, Julien Dossena. To expand the usage scenarios of the iconic 1969 metallic bag, the campaign “Daily Dancing with 1969” aims to transform Rabanne’s iconic 1969 metallic bag from a party accessory into an everyday essential, highlighting its versatility and playful charm for daytime use.
Art Direction: Ines Lopes / Isabel Guedan / Frankie Yongqi Li
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Video: Frankie Yongqi Li
Photo: Emmanuelle Descraques
Talents: Lys Canton, Ida Sandstorm
Styling: Sarah Lespagnol, assisted by Cyrielle Bourguet
MUA: Estelle Andria
Hair: Charlene Georgy
Nails: la griffe
Special thanks to: Stephane Wargnier / Christophe Renard